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Ebook ZoomInfo 3 Mistakes Organizations Make While Developing ABM Programs

3 Mistakes Organizations Make While Developing ABM Programs

Serve your ABM needs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

Report Snap Shot

  • Poor account selection process
  • Inadequate contact inventory within universe
  • Wasteful technology and service spending

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