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Ebook RollWorks The Big Book of ABM

The Big Book of ABM

Rather than tell you why you need ABM, we show you 5 ABM campaigns that we and our partners actually ran.

While a few years ago you could question the value of ABM, these days it’s pretty hard to make a case against it. As more B2B marketers experiment with ABM, they’re finding new strategies and new use cases to squeeze every last drop out of their returns in what could be considered a lengthy process. And yes, while ABM takes more work up front than lead-based campaigns, the payoffs are well worth it.

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"80% of marketers say that ABM outperforms other marketing initiatives." - ITSMA