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Ebook Account-Based Plays for 2020

Account-Based Plays for 2020

With an overwhelming number of channels, stakeholders, and tech tools, it can be challenging to stay above the noise and execute a seamless experience for key scenarios.

Ultimately, you’re looking to attract and close target accounts. Here’s how marketers can begin thinking about how they’ll run programs.

Report Snap Shot

This playbook digs into three key plays:

  • Air cover
  • Nurture
  • Expansion

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