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Ebook RollWorks The ABM Readiness Assessment

The ABM Readiness Assessment

See where you rank and how to uplevel

You’ve seen plenty of content on account-based marketing. However, most ABM “playbooks” give one-size-fits-all advice, which might not apply to your unique challenges. That’s why we worked with TOPO to develop The ABM Readiness Assessment. Download this guide, and we’ll walk you through your ABM readiness assessment. Once you know how you rank, we’ll give you tactical advice to help you take the lead and uplevel the specifics of your account-based strategy.

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This guide will help you assess:

  • How strong is your target account selection?
  • Do you have the resources you need to succeed?
  • Are your sales and marketing teams aligned for account-based plays?
  • Are you measuring what matters?