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Ebook RollWorks The ABM Pocket Guide: Key Terms, Concepts, and Strategies

The ABM Pocket Guide: Key Terms, Concepts, and Strategies

With resources spread far across the internet, it can take time to thoroughly understand ABM.

With the rapid adoption of ABM, many marketers are still unsure of exactly how to implement this potentially game-changing strategy. And it gets particularly complicated when you begin evaluating ABM vendors. This pocket guide will give you short, easy-to-understand explanations of the most important ABM terms and strategies.

Report Snap Shot

"Only 19% of companies pursuing ABM say they are confident in their ability to execute it properly."

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