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Ebook klydo-Thrive in The New Era of Problem-First Innovation

Thrive in The New Era of Problem-First Innovation by Supercharging Your Discovery Research

How product and research teams can thrive in this new era by solving the problems that matter most to consumers

Download this guide to discover what it takes to thrive in this new era, including insights from interviews with 30 leading consumer businesses. This research identified the personal challenges and frustrations facing innovation leaders and uncovered what the most successful brands are doing to overcome these.

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The current climate is shifting towards a new era of problem-first innovation, a relentless desire to build products that solve real customer problems. However, it turns out that solving problems for your customers isn’t always enough…