5 MarTech Tools to Make Your Life Easier


Nabeena Mali Head of Marketing at AppInstitute

Friday, December 1, 2017

Are you a marketing pro looking to make work easier, to save time, or to save money? Aren’t we all? Well, to help you do just that we’ve put together this list of our five favourite MarTech tools.

Article 4 Minutes
5 MarTech Tools to Make Your Life Easier

Evolving technology means there is now a wide range of MarTech tools to cover everything from SEO to drag and drop landing page editors, so there’s a little something for everyone. Take a look at these 5 tools that will definitely make your life easier.


The first tool in our toolbox? Ahrefs, which is a great ‘all in one’ SEO solution. Ahrefs allows you to stay competitive by auditing your website, boosting your search presence, analyzing competitors and more. SEO is an absolute must if you’re either to get or stay ahead. Because if you aren’t optimizing your online presence, then you can be sure that your competitors are. And organic search is the bedrock of success for an online business.

In terms of what Ahrefs offer, their keyword explorer draws on a database of over three billion terms, goes into detail on annual search volume trends and SERP ranking history. They boast on their homepage that they have the world’s largest index of live backlinks, at an incredible 12 trillion entries. Their all-in-one package also helps you with back link research, content research and rank tracking. With all of their data and each of their tools at your fingertips, you’re practically an SEO expert!


Leadpages is a dedicated landing page generator, powered by a drag and drop editor and tons of useful features. You can choose from more than 130 templates, and make them your own with rich media, pre-designed forms, popups and more.

Every one of the templates is clearly well-designed, and will give your business or brand a modern and polished look. Not only do they look good, but they’re designed from the ground up to capture leads, generate sales, and grow your email subscription list. All told, you’ll be bringing in far more in sales than it costs to use their service, which makes this a great option for growing your business.


Hunter is an amazing outbound marketing tool. Have you ever struggled to find the contact details for the people who really matter at a business you need to contact? Are you trying to build a list of clients, or a professional network? Then Hunter is a perfect time-saver for you.

Hunter tracks down email addresses. All you have to do is give it the URL of a business, and it can bring you back a list of emails in just seconds. You can choose either to use the service free, and be able to perform just 100 searches a month (which should be plenty for most), or use one of their paid options. Their paid options let you perform up to an incredible 50,000 searches a month!


Intercom is a customer messaging platform not designed to be replete with a thousand features, but to be simple and easy to use. Their offer is to take all the streams through which a business normally interacts with customers - email, live chat, ‘helpdesks’ and so on - and taper it down into one simple platform. This saves time for you, and for your customers!

Their system integrates into your existing setup. Not only is it an easy way of communicating with either one or all of your clients at once, but it allows you to filter through your client database and send targeted messages to just some of them - say, users who signed up less than thirty days ago and who haven’t interacted a whole lot with your business since then.  


Buffer is a social media management platform, and offers probably the simplest way to manage your social media content. Posts can be scheduled well in advance, so that you’re never caught short. You can manage each of your accounts from just one dashboard. Use it right and you’ll be saving a ton of time.

Buffer also offers analytics, so that you can keep track of which posts perform well, and why. Not only can you save time through using it, but you can actually tailor and improve your social media output based on real, hard facts. It’s like having a dedicated social media executive, but at a fraction of the cost!

Do any of these tools sound useful to you? We hope so. If we’ve missed out your favorite, then why not let us know? We’d love to hear from you.

Nabeena Mali

Nabeena Mali is the head of marketing at AppInstitute a DIY app builder for small businesses and passionate about sharing her knowledge and insights on design strategy, UI/UX trends and driving digital growth through content marketing.


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