What the CDP?!What is a Customer Data Platform (and why should marketers care)?
While it’s a relatively straightforward acronym, a ton of incorrect information and hype has been attached to the phrase Customer Data Platform, so it’s very understandable that so many marketers are left scratching their heads.>Watch Webinar
Webinar Snap shot
Join David Raab of the CDP Institute and Shamir Duverseau of Smart Panda Labs in this on-demand webinar What the CDP?! to dive into CDP. Here are some top takeaways:
- How CDP unifies fragmented, disjointed data from any source, channel, or touchpoint
- Easy messaging execution with pre-built connections to other platforms or touchpoints
- Delivers 1:1 personalization across channels, leveraging catalog and content data
- Why all CDPs are not the same