What the CDP?!What is a Customer Data Platform (and why should marketers care)?
While it’s a relatively straightforward acronym, a ton of incorrect information and hype has been attached to the phrase Customer Data Platform, so it’s very understandable that so many marketers are left scratching their heads.Watch Webinar
Webinar Snap shot
Join David Raab of the CDP Institute and Shamir Duverseau of Smart Panda Labs in this on-demand webinar What the CDP?! to dive into CDP. Here are some top takeaways:
- How CDP unifies fragmented, disjointed data from any source, channel, or touchpoint
- Easy messaging execution with pre-built connections to other platforms or touchpoints
- Delivers 1:1 personalization across channels, leveraging catalog and content data
- Why all CDPs are not the same