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Report IBM Marketing in the Dark: Dark Martech

Marketing in the Dark: Dark Martech

Dark martech is a growing phenomenon.

More and more organisations are replacing their single-vendor marketing solutions with home grown marketing technology that combines a number of marketing tools in order to achieve optimal integration and employee understanding. What they are left with is a custom marketing cloud that is more siloed than ever.

Report Snap Shot

This report looks at the types of MarTech platforms being used by companies, and how the choice of setup impacts on the ability to get value from technology investment.