We Value Your Privacy

We use technology such as cookies on our website, and through our partners, to personalize content and ads, provide social media features, and analyse our traffic. To find out more, read our privacy policy and Cookie Policy. Please also see our Terms and Conditions of Use. By accepting these terms you agree to your information being processed by Inbox Insight, its Partners or future partners, that you are over 18, and may receive relevant communications through this website, phone, email and digital marketing. For more information on how we process your data, or to opt out, please read our privacy policy. Our policies and partners are subject to change so please check back regularly to stay up to date with our terms of use and processing.

Accept Terms Settings
x

Please Sign-In to Access this Report

To access other reports on the platform please sign in with your username and password, or register for a free account to get unlimited access and insight customized for you.

Report IBM Marketing in the Dark: Dark Martech

Marketing in the Dark: Dark Martech

Dark martech is a growing phenomenon.

More and more organisations are replacing their single-vendor marketing solutions with home grown marketing technology that combines a number of marketing tools in order to achieve optimal integration and employee understanding. What they are left with is a custom marketing cloud that is more siloed than ever.

Report Snap Shot

This report looks at the types of MarTech platforms being used by companies, and how the choice of setup impacts on the ability to get value from technology investment.

Related Content