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Report Selligent How to Find the Perfect Marketing Platform

How to Find the Perfect Marketing Platform

Running an RFP process can feel like navigating a maze. With so many marketing solutions providers out there, how does anyone begin to make sense of it all?

Such decisions should start with an understanding of your organisation's data landscape and clear long-term business goals. Armed with these details, a little pre-planning, and some foresight, you can significantly speed up your decision-making process.

Report Snap Shot

  • Your RFP planning check list
  • Key mistakes that cause confusion and common pitfalls to avoid
  • How to write an effective RFP evaluation matrix to probe capabilities