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Report Valtech The majority of Gen Z’s spend most of their shopping budget on social media

How the Tech of Tomorrow is Transforming Retail

The majority of Gen Z’s spend most of their shopping budget on products found on social media platforms such as Snapchat and Instagram...

This might seem like doom and gloom for a brand that meets its customers in-store. However, tech in retail has matured so rapidly in the last couple years that some brands are now on the verge of getting to that holy grail of a fully connected customer experience across platforms where almost every touchpoint is a point-of-purchase.

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