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Case Study BMW | Case Study

BMW Car Matchmaking Service

To configure a car demands that you know what car you want to base your configuration on. We wanted to create a service tool that enables you to not only find out what kind of car you need and reflects you, but also to get the car keys on the same day.

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"It all began with us wanting to have the power of choice when it comes to online sales. The power of choice means owning the data and being able to adapt and develop based on the insights you get from it."

- Christian Porseby

Head of Digital, BMW Northern Europe