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Report Adobe The Total Economic Impact of Adobe Analytics & Adobe Audience Manager

The Total Economic Impact of Adobe Analytics & Adobe Audience Manager

Accelerating Time-to-Insight, Driving Digital Growth, and enhancing the Customer Experience Using Adobe Analytics and Adobe Audience Manager

With an ever-growing array of customer interactions, especially digital, businesses are rapidly looking to gain competitive advantage by using data and insights at scale to create and activate 360- degree profiles of their customers to deliver a better experience. But within this rush to accelerate digital growth, organisations have built siloed, redundant technology environments – with multiple analytics tools all working at once.

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This report explores the potential ROI enterprises may realise by adopting Adobe Analytics and Adobe Audience manager, which enable organisations to create robust insights and customer profiles.

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