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Report Airtable

5 Insights Shaping The Future of Martech

According to Gartner, technology spend makes up the majority of marketing budgets.

But marketers are only using 58% of their existing tech capabilities. To understand what’s shaping the martech landscape—and to learn how marketing teams can get more from their tech stacks—we surveyed 300+ marketing leaders.

Report Snap Shot

Here’s a peek at what we learned:

  • Most marketing teams use 20+ tools on a regular basis—but having more tools is correlated with more busywork
  • More than half of marketers are doing at least some manual work to move data from tool to tool
  •  Low and no-code tools are gaining steam: 33% of marketing teams now use them regularly

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