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Report VML - Trailblazers of Tomorrow

Trailblazers of Tomorrow

Decoding Generation Alpha and the Social Commerce Opportunity

Trailblazers of Tomorrow provides insights into the next generation of consumers, Gen Alpha (6-16), and the growing importance of Social Commerce as a powerful marketing channel. This report helps businesses refine their social media strategies, tap into new sales channels, and understand trends.

Report Snap Shot

  • Gen Alpha Consumer Preferences
  • 54% prefer buying from companies doing good
  • 65% prefer TV for physical shopping
  • High social media usage, with WhatsApp being the most popular