The MQL is Dead 2022

Your buyers certainly don’t want to become MQLs. Buyers want solutions to their business problems and answers to their questions. They know that filling out a web form will only drown them in marketing emails and annoying follow-up calls from inexperienced SDRs. Not fun, and definitely not worth whatever is behind that form. Your salespeople don’t really want MQLs either. They may work with them because that’s the status quo, but they’d much rather be having real conversations with real people at the accounts they’re trying to land. So, if no one’s interested in marketing qualified leads, what should you be focusing on instead? Conversations. Find out how to engage your target accounts in meaningful conversations they will love.