Humanizing the Digital Marketing ExperienceDo we need to be more human in our digital world?
Marketing at scale can often appear impersonal. And even 'personalized' emails are often automated, irritating and overused. As such, B2B marketers are acutely aware that digital marketing approaches can lose the human touch when performed at scale. So what is getting in the way of using automation at scale, in a way that looks completely human?
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This whitepaper explores how you can humanise the digital marketing experience. You'll learn:
- Why we need to be more human in a digital world
- How many companies are using automation
- How a scale approach is going wrong
- The biggest barriers of humanising the digital experience
- Improving the scaled approach to personalisation