The Science of Demand Generation: How to Master Audience Mapping
In our on-demand webinar, Marketing Director at Inbox Insight Paul David explores how to improve your approach to audience planning, and to help you map advanced targeting strategies.
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This webinar will cover:
- How to understand and own the decision making unit
- Why ABM is crucial and the strategies companies are utilizing today
- 5 key triggers for intent data - and how to use it to better understand your audience