As such, all aspects of digital marketing, including but not limited to search engine optimization, social media, online advertising, video marketing, email marketing, and lead generation, have evolved. Hence, the success of your campaign is directly proportional to how well you implement the newest market trends. This article serves as an introduction to few of 2019’s main digital marketing trends, backed by several interesting statistics.
SEO remains a must-have for any marketing campaign
Google is responsible for 94% of total organic traffic that websites receive. Therefore, ranking for your keyword and appearing on the first page of Google’s search results is bound to offer a considerable boost to your website’s traffic. Despite this aspect, trends showcase that 80% of people tend to ignore paid listings, therefore an artificial rank on Google isn’t going to cut it.
Social media’s impact on digital marketing continues to grow
With billions of users across the world’s most popular social media platforms, brand exposure is guaranteed. To achieve this, you need to the best time to post, how to carry out efficient personalization, the effective length of ads, and types of content that work for each platform in particular.
Video marketing is taking the world by storm
Thousands of hours’ worth of video is uploaded on a daily basis, showcasing the potential impact of video marketing. In fact, product videos can increase purchases by 144%; therefore, it’s essential for marketers to leverage video marketing for product promotion, brand awareness, brand engagement, product demonstration, and product placement.
Email marketing is still around
While the average open rate of marketing emails across all industries is only 18.16%, there are numerous methods of increasing the impact of cold-email marketing campaigns. For instance, email personalization and efficient targeting can increase response rates. However, a major challenge for advertisers is to reduce the likelihood of having their emails classed as spam.
For more information about digital marketing statistics and the latest trends for 2019, feel free to take a closer look at the infographic below, created by Serpwatch.