Online Reviews 2019: The Consumer’s PerspectiveUK consumers long since stopped relying exclusively on brands for information about what to buy. As this research shows, almost everyone turns to fellow customers to obtain feedback.
In this research, 2000 UK consumers were asked for their views on reviews, exploring the burning question of trust and how they use customer feedback.
Report Snap ShotDownload this report and uncover answers to questions such as:
- How do stars and review content influence behaviour and what do consumers want from them?
- What arouses suspicions about feedback?
- Do different age groups have different attitudes?