There is a fallacy out there that to grow you have to be ruthless. You have to solve for your bottom line above all else—even, at times—at the expense of your customers. Not only do we believe this is flawed logic, we know there is a better way to grow. Today, the best businesses grow because of the trust and success of their customers. When their customers succeed, they do too. Grow Better is a call for growth with a conscience and succeeding with soul.