The Art and Science of a Conversation

Behind every deal, every new customer, and every renewal — is a conversation. And our customers have a lot of them. Last year alone, they had over 41 million chats. To help companies drive even more high-value conversations in the future, we dug into the chat data — and reached out to our in-house experts at Drift. Here’s what we learned about creating more conversions, pipeline, and happy customers through the power of conversations.