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Report On24 Putting Revenue Marketing into Practice

Putting Revenue Marketing into Practice

Why it matters

Even as B2B marketing has shifted from predominantly analog to predominantly digital in the past decade, targets and efforts have typically remained focused on acquiring new leads for new customer sales, rather than lifting the total volume and value of all closed sales. This report will look at the three key factors to unlocking the potential for true revenue marketing.

Report Snap Shot

  • Switching to Digital 
  • Engagement Solutions 
  • Account-Based Marketing