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Report On24 Planning and Running a Hybrid Event

Planning and Running a Hybrid Event

ON24 Marketing Playbook

In B2B marketing, the shift to digital — for both buyers and companies — has opened up opportunities to reach new audiences, measure performance and deliver significant impact to the bottom line. However, as this report explains, making the most out of today’s technology requires skills and knowledge that are different from the B2B marketing tactics of old.

Report Snap Shot

  • Why do you need a hybrid event? 
  • What is a Hybrid event? 
  • Preparing and planning 
  • The main event 
  • The post event plan