How to Utilise Data to Drive Campaign ROIWhat kind of data should I be looking to utilise in my marketing campaigns?
The use of data in marketing campaigns is one of the most important advancements in digital marketing so far. The ability to understand what data you have, what data you can get your hands on, and ultimately how you can utilise this data in marketing campaigns to enhance your campaign ROI is invaluable. Marketing automation platforms can pull all of your data sources into a single location, creating a single picture of what any one contact is doing, making the entire process easier.
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An overview of how you can use customer data to drive more revenue from your campaigns.