How Do B2B Marketers Make Data-Driven Targeting Decisions?This report comes from our research mini-series on the acquisition and strategic application of Content Intelligence in B2B marketing
The proliferation of digital buying signals driven by the effects of COVID-19 provides new opportunities for forward thinking demand gen practitioners to step up their targeting strategies.
Report Snap Shot
In this report we cover how to:
- Sense-check your Ideal Customer Profiles (ICP) against real-life accounts
- Accurately identify the best fit opportunities
- Upscale your Target Account Lists (TAL) with credible lookalikes
- Prioritize opportunities through identifying in-market tendencies