x

Please Sign-In to Access this Report

To access other reports on the platform please sign in with your username and password, or register for a free account to get unlimited access and insight customized for you.

Report How Do B2B Marketers Make Data-Driven Targeting Decisions?

How Do B2B Marketers Make Data-Driven Targeting Decisions?

This report comes from our research mini-series on the acquisition and strategic application of Content Intelligence in B2B marketing

The proliferation of digital buying signals driven by the effects of COVID-19 provides new opportunities for forward thinking demand gen practitioners to step up their targeting strategies.

Read Report

Report Snap Shot

In this report we cover how to:

  • Sense-check your Ideal Customer Profiles (ICP) against real-life accounts
  • Accurately identify the best fit opportunities
  • Upscale your Target Account Lists (TAL) with credible lookalikes
  • Prioritize opportunities through identifying in-market tendencies