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Report How Do B2B Marketers Make Data-Driven Targeting Decisions?

How Do B2B Marketers Make Data-Driven Targeting Decisions?

This report comes from our research mini-series on the acquisition and strategic application of Content Intelligence in B2B marketing

The proliferation of digital buying signals driven by the effects of COVID-19 provides new opportunities for forward thinking demand gen practitioners to step up their targeting strategies.

Report Snap Shot

In this report we cover how to:

  • Sense-check your Ideal Customer Profiles (ICP) against real-life accounts
  • Accurately identify the best fit opportunities
  • Upscale your Target Account Lists (TAL) with credible lookalikes
  • Prioritize opportunities through identifying in-market tendencies 

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