5 Retail Challenges overcome by Composable Commerce

The retail e-commerce environment changes relentlessly, with a constant influx of competitors and ever-changing customer expectations and demands, challenging even the most sophisticated marketing technology (martech) stack to keep pace. What worked yesterday might hit the wall tomorrow. You can survive with monolithic or off-the-shelf systems. But to thrive, you need scalable, flexible systems built using the composable commerce architecture. This e-book outlines the five challenges retailers can overcome by adopting a composable commerce solution.