The Ultimate Guide to Influencer Marketing


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Influencer marketing has emerged as a reliable way for marketers to maintain authenticity and drive brand awareness. Whether you’re a newbie or an expert, this guide covers the fundamentals and best practices you can use to get the most return on your marketing initiatives.

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Snowflake Data Privacy Concerns Are Changing How Companies Operate

How Snowflake’s Data Clean Rooms Help Improve Ad Effectiveness

Consumers have become increasingly concerned about online privacy in recent years. According to a 2020 KPMG study, 54% of people don’t trust companies to use their personal data in an ethical way, and 53% don’t trust companies to ethically collect personal data. However, privacy measures implemented by some of the biggest players in the advertising ecosystem have made legacy methods of targeting and measurement increasingly precarious.

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Read this whitepaper now to find out why a cookieless world requires a new targeting and measurement approach.

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