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The Ultimate Guide to Influencer Marketing

impact.com

impact.com Great partnerships grow your business

Influencer marketing has emerged as a reliable way for marketers to maintain authenticity and drive brand awareness. Whether you’re a newbie or an expert, this guide covers the fundamentals and best practices you can use to get the most return on your marketing initiatives.

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Fresh Picks from IFP

Snowflake Data Privacy Concerns Are Changing How Companies Operate

How Snowflake’s Data Clean Rooms Help Improve Ad Effectiveness

Consumers have become increasingly concerned about online privacy in recent years. According to a 2020 KPMG study, 54% of people don’t trust companies to use their personal data in an ethical way, and 53% don’t trust companies to ethically collect personal data. However, privacy measures implemented by some of the biggest players in the advertising ecosystem have made legacy methods of targeting and measurement increasingly precarious.

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Report Snap Shot

Read this whitepaper now to find out why a cookieless world requires a new targeting and measurement approach.

Getting Creative: 3 Innovative Approaches to Influencer Marketing (with Examples)

3 Innovative Approaches to Influencer Marketing (with Examples)

With more and more brands leveraging the authority and credibility of mini-celebrities and experts to reinforce their brand’s message, it is essential for growing companies to discover innovative ways to stand out from the competition.
4 Social Media Design Tips To Create Compelling Visual Content

4 Social Media Design Tips To Create Compelling Visual Content

With the right social media design tips and techniques, you can create stunning visuals that will stop your audience in their scrolling tracks and leave them craving more.

How Snowflake’s Data Clean Rooms Help Improve Ad Effectiveness

Consumers have become increasingly concerned about online privacy in recent years. According to a 2020 KPMG study, 54% of people don’t trust companies to use their personal data in an ethical way, and 53% don’t trust companies to ethically collect personal data. However, privacy measures implemented by some of the biggest players in the advertising ecosystem have made legacy methods of targeting and measurement increasingly precarious.

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