How to activate creators and communities to optimize your marketing strategy

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Shoppers have made their content preferences loud and clear — they trust everyday consumers over both your brand and celebrity influencers. And with a shaky economy, shoppers need more proof than ever, from people they trust, that products will make good purchases. 

At the same time, marketing teams must do more with less, while proving that every single customer outreach tactic drives high return on investment (ROI).