How Snowflake’s Data Clean Rooms Help Improve Ad EffectivenessWhy a Cookieless World Requires a New Targeting and Measurement Approach
Consumers have become increasingly concerned about online privacy in recent years. According to a 2020 KPMG study, 54% of people don’t trust companies to use their personal data in an ethical way, and 53% don’t trust companies to ethically collect personal data. However, privacy measures implemented by some of the biggest players in the advertising ecosystem have made legacy methods of targeting and measurement increasingly precarious.
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Read this whitepaper now to find out why a cookieless world requires a new targeting and measurement approach.