We Value Your Privacy

We use technology such as cookies on our website, and through our partners, to personalize content and ads, provide social media features, and analyse our traffic. To find out more, read our privacy policy and Cookie Policy. Please also see our Terms and Conditions of Use. By accepting these terms you agree to your information being processed by Inbox Insight, its Partners or future partners, that you are over 18, and may receive relevant communications through this website, phone, email and digital marketing. For more information on how we process your data, or to opt out, please read our privacy policy. Our policies and partners are subject to change so please check back regularly to stay up to date with our terms of use and processing.

Accept Terms Settings
x

Please Sign-In to Access this Report

To access other reports on the platform please sign in with your username and password, or register for a free account to get unlimited access and insight customized for you.

Report Okta

Going Deep with Social Login: A New Analysis

The way we login into websites and apps is changing.

Instead of time consuming, mandatory registrations, developers are now offering social login options. Social logins allow users to sign in with their existing credentials from social media platforms like Facebook, LinkedIn, or Twitter, or with companies like Google, Apple, or even Salesforce, instead of creating a new username and password. This streamlines user authentication, among other benefits. Of course, there are always pros and cons.

Report Snap Shot

To better understand the shifting world of login options, we decided to look into a month’s worth of logins worldwide across both Okta and Auth0, fully anonymized. How popular are social logins? Which types of social logins were used the most? What can this data tell us about user behavior? Future trends?

Related Content