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Report Dotdigital Modern Marketing Efficiency

Modern Marketing Efficiency

Striking a balance between productivity and creativity in a data-driven world. Modern marketers are often faced with a catch-22: how do you find the time to be creative when productivity tasks take up so much of your teams’ time? The answer? Utilizing marketing tools to their full potential and harnessing the power of data. In our brand new whitepaper we discuss, is modern marketing a compromise between productivity and creativity? Creative efficiency, how to make your data deliver results. Four ways data can deliver creative results, and how to measure creative efficiency. Download the whitepaper and get reading now.

Report Snap Shot

Four ways data can deliver creative results: 

  • Unified contact data
  • Data visualization, predictive analytics, and AI
  • Experience building
  • Data mapping and how to use it