x

Please Sign-In to Access this Report

To access other reports on the platform please sign in with your username and password, or register for a free account to get unlimited access and insight customized for you.

Report IBM Marketing in the Dark: Dark Data

Marketing in the Dark: Dark Data

With the rise of marketing technology, it has become easier to measure media effectiveness, engagement with marketing campaigns, and the impact on the bottom line.

But new areas of darkness have been created – known as “dark data” – that is not harnessed, conversations in private channels and marketing technology platforms that are disjointed.

Download Report

Report Snap Shot

This report explores the extent to which companies are able to harness data for their marketing programmes, with a focus on what ‘leaders’ are doing compared to their ‘mainstream’ counterparts.

Back To The Top!