Report Marketo Marketing Post-GDPR: Two Tribes of Marketing
30 January 2019

Marketing Post-GDPR: Two Tribes of Marketing

How marketers have approached GDPR is split down the middle – 55% have taken a marketing-first approach and 45% have taken a legal-first approach.

There’s a clear difference in the activities, expectations, perception and success of those that naturally put the customer at the heart of everything they do and those whose main driver is not falling foul of the regulation. This report looks at research of over 300 marketers reveals what marketing-first businesses have been doing that puts them so far ahead of their legal-first counterparts.

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This report looks at:

  • The GDPR divide in marketing
  • What this means for customers
  • How you can adapt your marketing strategy for maximum ROI

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