Measuring Your B2B Marketing for Outstanding ROIThis infographic provides all the information you need to grasp complicated marketing metrics and translate your data into a language you can understand.
In B2B marketing we’re driven by data. The secret to a successful marketing strategy is detailed data analysis to gain an understanding of the campaign elements that contribute to business success. But with so much data available it’s difficult to cut through the noise and make sense of it all! If we can’t measure the ROI of essential marketing activities, how can we truly measure our return on investment and use that information to develop considered marketing strategies?
Report Snap Shot
- What is a metric?
- The difference between pipeline and channel metrics
- How to understand your data to gain insight and influence your marketing strategy