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Report searchmetrics Online Reputation Management

Online Reputation Management

How to ensure that users get the best possible impression of your enterprise when they google your company.

Worldwide, over 3.5 billion searches are made on Google every day. And with the explosion of user-generated content, and the ability for information to go viral in a matter of seconds, controlling online information about your brand isn’t a straightforward task. Online reputation management requires effective tracking, optimizing and monitoring of all information about you that is visible online and how this information is presented to users. This paper focuses on the organic results of search engines, and what you can do to ensure that users get the best possible impression of your enterprise when they google your company.

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3 reasons for a company to ramp up its ORM activities:

  1. Wrong information is displayed in the Google search results
  2. Negative or harmful information appears prominently
  3. The information you control is hardly visible to users