Marketer's View on Channel and TrustBrands and customers can sometimes talk a different language. However, big problems occur when they can’t even find a way to understand each other.
Take a look at this infographic and learn where you should focus to improve your organisation’s communications with customers.
Report Snap Shot
- Consumers like mail, marketers don’t use it
- Brands believe face-to-face communications are the most trusted; customers disagree
- 1 in 4 marketers still call customers, ignoring the fact that most people significantly dislike being contacted by phone