Please Sign-In to Access this Report

To access other reports on the platform please sign in with your username and password, or register for a free account to get unlimited access and insight customized for you.

Infographic DMA Marketer's View on Channel and Trust

Marketer's View on Channel and Trust

Brands and customers can sometimes talk a different language. However, big problems occur when they can’t even find a way to understand each other.

Take a look at this infographic and learn where you should focus to improve your organisation’s communications with customers.

Report Snap Shot

Highlights include:

  • Consumers like mail, marketers don’t use it
  • Brands believe face-to-face communications are the most trusted; customers disagree
  • 1 in 4 marketers still call customers, ignoring the fact that most people significantly dislike being contacted by phone