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Infographic DMA Marketer's View on Channel and Trust

Marketer's View on Channel and Trust

Brands and customers can sometimes talk a different language. However, big problems occur when they can’t even find a way to understand each other.

Take a look at this infographic and learn where you should focus to improve your organisation’s communications with customers.

Report Snap Shot

Highlights include:

  • Consumers like mail, marketers don’t use it
  • Brands believe face-to-face communications are the most trusted; customers disagree
  • 1 in 4 marketers still call customers, ignoring the fact that most people significantly dislike being contacted by phone

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