Brand Protection in The Digital WorldHow to create an effective digital brand strategy that will allow you to safeguard your brand identity and restore revenue.
Digital channels have fundamentally changed the face of business, as consumers increasingly rely on the internet for everything from price comparison to final purchase. But the digital journey hasn’t been wholly lucrative - as where consumers go, fake products and services tend to follow. Counterfeits on the internet will soon surpass the volume sold by street corner vendors; and any type of brand impersonation - digital or otherwise - has a detrimental effect on customer experience, long-term loyalty and campaign performance.
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$350 Billion in revenue is lost per year due to online counterfeiting and piracy.
“With intentional, as well as unintentional, methods of online attacks to brands continuing to evolve, companies need to build flexibility into their planning. The goal is to become an organization that can learn and change its behaviors. The side that learns the most quickly wins.” — The Wall Street Journal