How to Craft a Personal Brand Statement [Downloadable Template]Are you using a personal brand statement to help you stay competitive? A personal brand statement can help you establish yourself as a thought leader and give you complete control over your image.
Today, the career and business markets are crowded with other like-minded professionals looking to make a name for themselves. So how can you stay ahead of your competition and stand out from the crowd? A personal brand statement.
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- A personal brand statement is a short one to two sentence description that highlights why you’re unique in your industry and what value you bring to the table.
- A personal brand statement can give you control over your brand image, differentiates you from your competitors, and can help attract new business and career opportunities.
- The steps to making a unique personal brand statement include listing your skills, defining your audience, seeing what others in your industry are saying, start brainstorming your sentences, revising and simplifying your statement, and marketing your personal brand statement.