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Report Thomson Reuters - Strategic Marketing 2023: Transformative, optimised and future-focused

Strategic Marketing 2023: Transformative, optimised and future-focused

Strategic Marketing 2023 explores data-driven creativity, brand purpose, AI potential, challenges in aligning organisations, scaling experiments, and justifying campaigns. It provides insights from industry leaders and offers a step into the future of strategic marketing.

Report Snap Shot

Brand Influence on Consumers

  • 80% influenced by brand purpose
  • Marketers positively view generative AI
  • Challenges include organisational alignment and bias-free experimentation
  • Reinventing AI-native personalisation frameworks

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