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Case Study On24 Understanding Hybrid Strategies and Events

Understanding Hybrid Strategies and Events

The process laid out

Hybrid has become the buzzword du jour in B2B marketing. As organisations evaluate their marketing mixes, hybrid events have emerged as a major area of interest. However, the Center for Marketing Transformation believes that this approach should be cautious. This report goes into how create a marketing experience that is audience-centric, allowing them to consume it when, where and how they are able to.

Report Snap Shot

  • Balanced event portfolio 
  • Increased buyer understanding 
  • Increased audience reach