Inside the Mind of Event AttendeesA good marketeer should be able to satisfy the needs of their target audience, but do you really know what your event attendees are thinking?
It's a constant struggle to define and segment delegates as every individual has different motivations and objectives. Successfully identifying attendee traits and priorities will be monumental in helping you deliver a more engaging, profitable and memorable event.
Report Snap Shot
- Why personal development is the primary justification for attending events.
- Why face-to-face networking is desired whilst being a high point of stress for attendees.
- How technology will continue to shape the future of events.