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Report Cvent The CMO Club Solution Guide: Modern Event Marketin

The CMO Club Solution Guide: Modern Event Marketing in Europe

We all understand the importance of building online relationships but connecting with your audience face-to-face is invaluable for creating a sustainable brand.

In a recent study it was found that 83% of CMO’s consider their event programmes to be vital for generating revenue growth, but still needed ROI justification for board level sign off. So how can you boost the perceived value of your event and highlight the importance of generating in-person conversation?

Report Snap Shot

  • The largest contributors to event ROI and ROO.
  • Why it is vital to meet your customers face-to-face
  • 5 steps to improve event measurement effectiveness.