We Value Your Privacy

We use technology such as cookies on our website, and through our partners, to personalize content and ads, provide social media features, and analyse our traffic. To find out more, read our privacy policy and Cookie Policy. Please also see our Terms and Conditions of Use. By accepting these terms you agree to your information being processed by Inbox Insight, its Partners or future partners, that you are over 18, and may receive relevant communications through this website, phone, email and digital marketing. For more information on how we process your data, or to opt out, please read our privacy policy. Our policies and partners are subject to change so please check back regularly to stay up to date with our terms of use and processing.

Accept Terms Settings
x

Please Sign-In to Access this Report

To access other reports on the platform please sign in with your username and password, or register for a free account to get unlimited access and insight customized for you.

Report Jifflenow How Event Marketers Can Ace Marketing at B2B Events

How Event Marketers Can Ace Marketing at B2B Events

The millennial generation forms about 25% of the entire US population and 21% of consumer discretionary purchases.

The millennial generation is more value and utility oriented as compared to previous generations, among which, brands held a very strong emotional appeal. So, why is this segment important and what does it mean for brands? This generation forms an important part of both the buyer and seller segments and therefore, the transaction processes between brands and customers gets changed.

Report Snap Shot

In this eBook, discover two important processes:

  • How should brands optimize their product marketing to cater to millennial customers
  • How should millennial event marketers manage marketing at B2B events in a way different from traditional marketers

Related Content