How Event Marketers Can Ace Marketing at B2B EventsThe millennial generation forms about 25% of the entire US population and 21% of consumer discretionary purchases.
The millennial generation is more value and utility oriented as compared to previous generations, among which, brands held a very strong emotional appeal. So, why is this segment important and what does it mean for brands? This generation forms an important part of both the buyer and seller segments and therefore, the transaction processes between brands and customers gets changed.
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In this eBook, discover two important processes:
- How should brands optimize their product marketing to cater to millennial customers
- How should millennial event marketers manage marketing at B2B events in a way different from traditional marketers