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Ebook Cvent - The New Event Marketing Opportunity

The New Event Marketing Opportunity

According to a recent Forrester survey, 66% of event managers said they executed events independently of marketing campaigns. The result? Years, even decades, of missed opportunities. Now more than ever, marketers have an opportunity to create value and drive revenue by aligning their technology, teams, and strategy to scale the events channel and add a powerful new tool to their overall marketing mix.

Report Snap Shot

  • learn how to strategically maximize your event channel
  • take advantage of marketing events.