Taking Your In-Person Events Digital

Few things are as effective in the sales process as human-to-human engagement, which is why, even in the world of digital marketing, in-person events rank as the No. 1 demand gen tactic. But, with increased travel restrictions and budgets requiring data-backed ROI, event marketers are looking to digital alternatives to maximise event experiences. When creating a digital event strategy, there are two approaches: creating a hybrid digital and in-person event or going all in with a digital approach. Here are some considerations when assessing whether you should complement your in-person event with digital experiences or replace it outright.