Case Study
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B2B Events Get A Long-Needed Digital Makeover
For B2B marketing and event teams, 2020 delivered a crash course in hosting virtual events.As social distancing rules relax, marketers are starting to shift to hybrid models that incorporate the most successful elements of virtual, while also using in-person events to build relationships with customers.
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Access the study to learn fascinating insights about:
- Shared challenges marketers are facing
- The future of events
- Where organizations are investing to grow their event practices
