The Multichannel Engagement Playbook: Retail Banking Industry

Traditional banks are at a crossroads. The rise of mobile-first upstarts like Revolut has forced them to hasten their digital transformation. Having invested so heavily in their existing techstack, the challenge of modernising and, in places, overhauling their digital engagement strategy can seem daunting. The goal is clear; achieve a Single Customer View and deliver smoother, customer-centric and real-time banking experiences across every device, from smartphones to desktops, ipads and laptops.