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Report Meltwater - Marketing Reinvented 2021

Marketing Reinvented 2021

Expert Insights: Agency Edition

Based on the work of Rishad Tobaccowala, former Chief Growth Officer of Publicis and author of Restoring the Soul of Business. His October 2020 article “The ABCDE of Marketing Re-Invented,” provides a framework for how marketing has changed and is changing into the future. With his permission, we have adapted his framework for reinvention and interviewed 12 leading industry experts on both the agency and brand side to gain their insights on the future of marketing.

Report Snap Shot

This report offers insight into:

  • Audience
  • Brand 
  • Content
  • Data
  • Enterprise

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