How Can Your Business Benefit from Split-Testing?Key considerations when multi-variate testing your campaigns
Split-testing isn’t exactly new. Claude C. Hopkins, the advertising pioneer, was using it at the start of the 20th century and we’re sure that the concept of trying out two versions of something to see which performs better wasn’t considered ground-breaking then either. But sometimes simplicity is the key to success.
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This ebook will define split-testing and explain the various formats it can come in. Then it will look at the effect it can have on your business, how to get started, and what to look out for when you’re up and running.